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Understanding Freight Load Boards The trucking industry is littered by a number of brokers and carriers who are the key players in this industry with each one playing a particular role. freight matching with right tracks is the task carried out by brokers. The trucks are required to deliver the merchandise to the destination and the carriers do this task. The uphill task was always linking up the people with the freight with those that had the trucks to transport the freight. the business connections between the brokers and the carriers relied on trust for the relationships to survive. The business networks increased as the relationships prospered. They would usually communicate over fax or emails and phone calls when there was a business to be done and this kind of arrangement was proven to be costly to both sides. The internet use that becomes widely used made business to be done differently. the internet enabled people to shift from selling their goods and services physically to online it was much effective to do business over the internet.
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Websites were therefore developed to cater to the needs of the businesses and such websites include the load board sites. the load board sites were for the purpose of marketing the freights and trucks to the members of the transport family. the websites proved to be of benefit as they saved on time and money and the freight reached a wider market.
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Load Boards became very popular but of course anything with benefits always has a couple of setbacks. it was imminent that the large number of users made it impossible for the companies to know who they made transactions with. Trust became an issue and both the carriers and the brokers were worried whether either of the clients will act as duly expected. Carriers doubted whether they would be paid and the brokers doubted whether there freight will arrive at the destination on time. Social platforms on the internet were established that brought back the ability to build on relationships hence trust could be established. The social platforms include twitter, facebook, skype and you tube. it is important to note that with the good relationships that were established people trusted each other enough to be partners. the freight matching communities began sprouting. freight matching technology become possible with the mash up of freight matching technology and social networking. the trading communities were made up of carriers and brokers who were very well known to each other, the communities were therefore private. freight matching communities is vital for a business’s success It is therefore the future of loadboard technology.